Most marketers know about search engine optimization (SEO), but app creators who want more downloads need to get up to speed on app store optimization (ASO).
In other words, your icon should give users a strong idea of what they’re going to get once they download and open your app. It needs to be a clear representation of both your brand and the function of your app. The icon you choose should be both recognizable and eye-catching. Your app’s icon is the first thing that a potential customer sees in an app store, so make sure you invest in creating one that’s visually appealing.
That means your app icon should be more than an afterthought. Choose a well-designed app iconĬonsumers are driven by visual cues. Here are 12 tips you can use to increase your downloads and boost engagement with your mobile app. So, how can you set your app apart in an increasingly crowded marketplace? As more and more apps become available on the market, it’s more important than ever for small business owners and marketers to create marketing strategies specific to their mobile apps.Īll it takes is a bit of traction for your app to gain visibility and for more people to find and use it. With nearly 4 million apps available in the Apple App Store and the Google Play Store, users have plenty of options for mobile shopping, entertainment, health, productivity, finances, and other services. The founder of Malaysian publishing and lifestyle company Musotrees on why he quit the nine to five (and his career as a biologist) to build the thing that makes him happy.
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